The Keller Story

 

About Our Company

 

Despite a two-year decline in the national real estate market, Keller Williams continues to be one of the fastest growing franchises in North America, growing some 330% from 16,866 agents in 2003 to 72,594 in 2007.  The company’s Profit Sharing Program has also maintained a strong growth pattern from $11.7 million in 2003 to $48.4 million for 2007.

 

At Keller Williams it’s not all just about profits, systems and strategies.  In regional retreats called Culture Summits, agent “culture icons” gather with KW leaders.  The purpose of which is to discuss, vision and share learned experiences about culture and, specifically, how the Keller Williams culture can impact market centers and regions.

 

As for best practices, Keller Williams has itself implemented various productivity-enhancing programs such as: Operation Heart to Heart – a $1 million program providing productivity and profitability tools to help agents manage the shifting market; Keller Williams Listing System – a company-wide database allowing agents full control of the accuracy, timeliness and depth of their listing information and which is promoted on a selective list of eight of the most powerful real estate Internet sites.  Keller Williams has also made available to its agents resources such as the Market Trajectory Research and Regional Graphs – a reporting system that helps agents identify shifts in the real estate market three to four months in advance of shifts being noticed in local markets

How can a real estate agent help me sell my home?

There are countless decisions to be made when selling a home, and many of them will significantly affect whether or not you make a profit and how much time it takes to sell your home. A real estate agent can offer specialized knowledge in research, marketing and negotiations to help you meet or exceed your goals. According to the National Association of REALTORS(r), 82 percent of home sales are the result of agent connections.

A real estate agent will:

• Serve as your advocate and representative when dealing with buyers, buyers' agents and service providers.

• Help you establish a fair asking price that also meets your goals.

• Advise you on how to present your home aesthetically to maximize its appeal to buyers.

• Design a customized marketing plan that will promote your home 24 hours a day, seven days a week. Tactics can include the MLS, direct mail campaigns, flyers, yard signs, advertising, Internet listings and open houses.

• Schedule and host open houses and home tours.

• Screen all written offers and discuss their advantages and disadvantages.

• Assist you in making counteroffers.

• Prepare your closing documents.

• Represent you at closing and mediate any last-minute obstacles to ensure a smooth, successful transaction.

• Provide referrals to proven service providers, including title companies, inspectors, appraisers, pest control, moving companies and more.

IMPORTANT TO NOTE: Real estate professionals can represent the seller, the buyer or both. When agents represent both parties, it is called dual agency. In some states, dual agency affects the real estate professional's fiduciary responsibilities to the seller. Keep in mind that real estate laws differ from state to state and even from locale to locale. For more in-depth answers, talk with a knowledgeable real estate professional and ask about local practices.